Cliff Lipson is Senior Staff Photographer with ViacomCBS in Los Angeles, where he conceives and shoots publicity, print ad, and on-air campaigns. His work with CBS, Showtime, and Paramount+ has appeared in many publications such as the Los Angeles and New York TimesEntertainment WeeklyEmmy, People and Time magazines.

Cliff has photographed countless Oscar, Emmy, Grammy, and Tony award-winners over the years. Before he joined the network, he freelanced for HBO, TNT, Nickelodeon, as well as on feature films not limited to Blue Sky, The Hot Spot, Captain Ron and The Five Heartbeats.

Cliff’s love of photography clicked in 1968 when he brought a Kowa 35mm manual camera on a national tour of Fiddler on the Roof—in which he acted! While at night he sang in the shtetl, during the day Cliff photographed Americana in black-and-white; he showed many of these pieces in his first L.A. exhibition, Convergence, at Soho Gallery.

Cliff returned to New York and began to shoot his fellow actors in the Broadway companies of Hair and Jesus Christ Superstar. Those performers in turn used these portraits as their headshots, and when A Chorus Line opened, a third of the cast marched downstage with Cliff’s photos held up before their faces. He migrated fully into photography after signing with international photo agency, Retna Ltd.

Cliff’s experience in front of the camera allows him to uniquely communicate with the talent he shoots, many alongside whom he once performed. With a concept in mind and camera in hand, Cliff transforms an empty canvas into a living vision. He is inspired by Richard Avedon, Helmut Newton, and Garry Winogrand.

Above all, Cliff’s favorite subjects to shoot are his wife, singer-actress Valerie Perri, and their sons, composer-performers, Jack and Benny Lipson. He lives in Los Angeles where his home is always brimming with music and framed memories.


If you have any questions or comments for Cliff, or wish to inquire about additional archives and purchasing any of his fine art work showcased on this website, please email

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